Most digital marketing agencies have it wrong. They focus on rankings, not revenue. All we care about is how much revenue and profit we can drive to your business by optimising your entire online sales process. How we help grow and automate your business.
Thursday, May 19, 2016
Followup on Close Connexion
A couple of weeks ago I blogged about Close Connexion, a new singles concept that has been recently launched in Brisbane. I worked with the founder Danielle Rodgers on her online marketing strategy.
Anyway, the opening event was on 22nd June at Brisbane’s Platform Bar and I was one of the punters! Even though I was involved in the marketing side of the project, it was great to also experience the format as a “customer”.
Unlike any other singles event formats, Close Connexion evenings are based around a table game developed by Danielle called The Meet Market™.
The game is very clever – after 3 minutes of explanation, people who have never met each other before can start interacting via the game. This avoids the “uncomfortable silences” that we all fear when meeting new people – especially in a dating setting.
Danielle has also developed a cool viral marketing tool – packs of 20 “Frequent Flirter Calling Cards” – you use them to exchange contact details with that intriguing person across the room.
From a purely marketing angle, every time someone uses one of the cards, the Close Connexion name also gets a bit of exposure.
I had a fantastic time at the inaugural event and met a number of great people. If you’re on the lookout for a singles event in Brisbane, give Close Connexion a try. The next event is on Thursday 27 July so get in quick.